His sixth studio album, The Off-Season, was released on May 14, 2021. Cole's fifth album, KOD (2018), became his fifth number-one album on the Billboard 200 and featured a then-record six simultaneous top 20 hits on the Billboard Hot 100, tying The Beatles. His jazz influenced fourth album, 4 Your Eyez Only (2016), debuted at number one on the Billboard 200. Moving into more conscious themes, 2014 Forest Hills Drive (2014) topped the Billboard 200 and earned Cole a Best Rap Album nomination at the 2015 Grammy Awards. His next album, Born Sinner (2013), also topped the Billboard 200. It debuted at number one on the US Billboard 200.
Intent on further pursuing a musical career, he went on to release two additional mixtapes, The Warm Up (2009) and Friday Night Lights (2010) both to critical acclaim, after signing to Jay-Z's Roc Nation imprint in 2009.Ĭole released his debut studio album, Cole World: The Sideline Story, in 2011. Born on a military base in Germany and raised in Fayetteville, North Carolina, Cole initially gained recognition as a rapper following the release of his debut mixtape, The Come Up, in early 2007. Cole is regarded as one of the most influential rappers of his generation. Still, his fever dreams of riches are well within reach, and Effected is a confident step toward turning what used to be fantasy into cold, hard reality.Jermaine Lamarr Cole (born January 28, 1985) is an American rapper, singer, songwriter, and record producer. He’s precocious enough to examine himself and the dynamics affecting him, but still too young, or too inexperienced, to articulate a distinct artistic vision. Over a sinister, creeping groove reminiscent of Dogg Pound-era Kurupt, Cozz is assured and revealing: “I guess I gotta write my problems down, because in my lifetime/Ain’t no one in my eyesight that I can trust with my lifeline.” Cozz, it figures, is the most honest man he knows, the only person he can confide in. He flows with confrontational swagger atop TDE producer Tae Beast’s eerie bounce on “Van Ness” and proves he’s capable of ditching his more “conscious” sound on the somewhat gimmicky but undeniably hard “Ignorant Confidence.” On the title track, featuring the album’s most explicitly West Coast sound, Cozz shows off his depth, switching nimbly between different mental states-vulnerable, defensive, paranoid, confident.
But Cozz also steps up to rope the listener in with a combination of zeal and detail: “This probably your uncle’s song/Probably your big brother’s song/Your father or your mother’s song/I understand your circumstance,” he spits, convincingly positioning himself as an all-seeing everyman.Ĭozz is capable of tearing up pretty much any track he hops on, but he’s most fun over beats that match his bristling intensity. “Hustla’s Story,” a slow-burning and perceptive assessment of urban life’s many traps-addiction, prostitution, absent parents-reawakens his gift for narrative, and brings along a Section.80-sounding Kendrick for the ride. The song where he lusts after women of a certain age, “Freaky 45,” and the Kendrick-featuring “Hustla’s Story” are two examples of the types of locked-in grooves that add color to Cozz’s storytelling rather than stripping it down. These are beats that sound smarter than they really are-saxophone samples and slow-crawling bass abound, but very few of the more pensive beats stick out after a few listens, and the more lackluster ones force the charismatic, quick-witted Cozz to over-exert where Cole would’ve simply navel-gazed. The album’s producers, led by Cozz’s longtime partner Meez, bring a practiced but somewhat one-dimensional take on jazzy, head-nodding instrumentals that often do more to harness Cozz than liberate him.
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